News & Events
Title: Stellar achieves global recognitionDate: 2011-10-10
Category: News
Stellar was developed in a research parternship between Angus Jenkinson and Richard Leachman. It is a strategic identity management tool that provides a complete architecture for managing unique value, corporate identity/brand, culture, business model and product or service design principles. This tool has been achieving international success, and in particular it has been adopted by many brands and firms around the world on 5 continents, including NSPCC, UNICEF, IBM, Tegut, Olympus... There are also over 40 agencies/consultancies now accredited to use it. The Centre was the first research institute to endorse this tool. If you are interested in finding out more, please see Stellar.org.