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Page last updated: 17 August 2010

News & Events

Title: Stellar achieves global recognition
Date: 2008-12-22
Category: News

The Centre played an important role in supporting the development of the Stellar strategic identity management tool, which provides a complete architecture for managing unique value, corporate identity/brand, culture, business model and product or service design principles. This tool has been achieving international success, and in particular it has been adopted by hundreds of organisations in Finland. Agencies and consultancies in UK, Germany, Netherlands, Finland, Denmark, Brazil, Australia, Austria and elsewhere are now using the tool. Plans are also independently using it in these countries and in India. We also have an accreditation request from Africa. The second annual conference of consultants and agencies using the tool will be taking place in Frankfurt in February 2009, when there will also be an accreditation training course for more than a dozen consultancy/ agencies from around the world. If you are interested in using the tool, please contact Stellar Ltd or Angus Jenkinson

Centre for Integrated Marketing, Putteridge Bury, Hitchin Road, Luton LU2 8LE

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