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Page last updated: 02 February 2010

Documents

The Centre for Integrated Marketing has published many papers, case studies and presentations. Here you will find a selection.


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Date Title Category Overview Link
01/01/2006 CFIM credentials Presentations A most immodest collection of positive statements about the Centre for Integrated Marketing by people who have worked with it. More
26/03/2004 Adam Wylie: WRC presentation Presentations Presentation by Adam Wylie of 23red at the Centre for Integrated Marketing Conference, 2004 on how WRC moved from a fragmented series of races to an integrated media and entertainment brand. This also eliminates an interesting relationship between agency and brand More
24/03/2004 John Grounds, NSPCC Director of Communications at CFIM conference March 2004 Presentations NSPCC was the Centre's Integrated Marketer of the Year, 2003. This is a transcript with selected illustrations of the speech at the Centre's Spring 2004 conference. It highlights how the NSPCC achieves brilliance and integration in its communicaitons but also ranges over the wider dimensions of integrated marketing, incluing the FULL STOP campaign More
26/02/2004 Australian integrated communications project, Daniels and Kaub Presentations An interesting example by DDB in Australia of an integrated project. Re-designing the product and customer sales process was key to success. Presented with permission More
05/02/2003 Speech by Reimer Thedens, CEO of OgilvyOne worldwide Presentations Reimer Thedens chairman of one of the world's leading global agency networks. In this short speech he welcomes the launch of the Centre for Integrated Marketing and highlights why it is important. More

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