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Page last updated: 02 February 2010

Documents

The Centre for Integrated Marketing has published many papers, case studies and presentations. Here you will find a selection.


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Date Title Category Overview Link
04/08/2005 The tailor may not be tailoring its communications Case Studies When a brand like Gieves and Hawkes communicates individually, it should demonstrate the noble art of tailored relevance. More
26/08/2009 Tough markets require peak performance Reports and White Papers Both corporate and product brands operate within competitive markets. Players watch and copy each other’s moves. Genuinely different and better patented inventions can help to defend against this but the general consequence is that customers end up concluding there is broad parity. Is there a defence against this? More
09/12/2003 Unified Communications Thinking Reports and White Papers This short paper by Jenkinson and Sain of the Centre for Integrated Marketing captures the core principles for an integrated approach to communication. More
04/08/2005 Universal communications: the key to the new method Reports and White Papers This paper for the financial services industry outlines key principles of the new communications method and how CODAR helps to make them work More
23/01/2006 Winning with Customers Reports and White Papers The world's largest study of Integrated Marketing identified the performance of 200 UK brands and how to improve. More
26/02/2004 WRC on track to being a top sports entertainment brand Case Studies How a flexible and synergistic network of companies delivers the World Rally Championship brand experience to almost a billion enthusiasts. More
26/03/2004 Wylie: WRC: The FIA World Rally Championship Case Studies Synopsis of presentation by Adam Wylie, 23red, at Centre for Integrated Marketing Conference, 2004. See the related presentation. More
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Centre for Integrated Marketing, Putteridge Bury, Hitchin Road, Luton LU2 8LE

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