Skip to main

Page last updated: 02 February 2010

Documents

The Centre for Integrated Marketing has published many papers, case studies and presentations. Here you will find a selection.


You Are Viewing

Viewing page: 1, 2, 3, 4, 5, 6, 7, | All
Date Title Category Overview Link
07/03/2003 SEEBOARD Energy: Integrated Marketing transforms the brand fortunes Case Studies Our Integrated Marketer of the Year Award for 2002 went to SEEBOARD Energy and archibald ingall stretton (ais) for this outstanding Integrated Marketing project that created more than £50 million net equity More
15/05/2003 Sainsbury's - Little Ones Programme Case Studies The Integrated Marketing excellence achieved at Sainsbury's aims to enhance value for brand and customer by communicating relevantly to a high value customer community. More
26/02/2004 WRC on track to being a top sports entertainment brand Case Studies How a flexible and synergistic network of companies delivers the World Rally Championship brand experience to almost a billion enthusiasts. More
04/08/2005 The tailor may not be tailoring its communications Case Studies When a brand like Gieves and Hawkes communicates individually, it should demonstrate the noble art of tailored relevance. More
04/08/2005 Guidant has been investing in its most important comms medium Case Studies When your sales people are the top medium, the brand manager should think about coaching as a communications enhancement tool More
04/08/2005 Harley don't just integrate comms, they integrate the business Case Studies Legendary Harley Davidson have built their brand performance on company-wide integrated marketing More
17/02/2003 i2 Technologies shows the way Case Studies i2 Technologies is a market leader in supply chain systems. Its vision serves as a powerful organising idea that integrates the business and inspires stakeholders. Print optimised version More
01/02/2006 IBM in the City: 5% of TV budget yeilds 7000% ROI Case Studies IBM allowed its UK subsidiary to take a small part of the TV budget and use it in an integrated campaign to improve its share of bsuiness in the City of London. The resulting integrated solution produced dramatic ROI results More
06/02/2004 IDM communicates - Clutter? What clutter? Case Studies The case shows how the creative use of CRM and graphic design technologies transform a mailing into something special More
03/11/2003 Lush, the scent of success Case Studies Passionate commitment and clarity of values ensures Lush communicates a coherent brand message that bonds customers and their friends to the brand. More
Viewing page: 1, 2, 3, 4, 5, 6, 7, | All

Centre for Integrated Marketing, Putteridge Bury, Hitchin Road, Luton LU2 8LE

Page Top