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Page last updated: 02 February 2010

Documents

The Centre for Integrated Marketing has published many papers, case studies and presentations. Here you will find a selection.


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Date Title Category Overview Link
01/01/2006 CFIM credentials Presentations A most immodest collection of positive statements about the Centre for Integrated Marketing by people who have worked with it. More
09/12/2003 Challenges to achieving competitiveness Reports and White Papers List of barriers to communication success. More
27/07/2007 CODAR, IMC and Touchpoint Planning - methods and NSPCC practice Reports and White Papers The challenge with IMC is how practically to do it. This important paper by Prof Angus Jenkinson ("Evolutionary implications for touchpoint planning as a result of neuroscience: A practical fusion of database marketing and advertising") describes a practical approach, with applicability across all channels. More
24/05/2004 DIALOGUE: Creating value through marketing communications Reports and White Papers Communications that remain unopened, unseen, and unheard convey a message of poor attempts to communicate. This short newsletter item discusses Ballantyne's ideas on communications More
04/08/2005 Direct takes the lead in integrating the National Trust Case Studies The direct team took a lead in developing the brand signature helping to integrate Britains' favourite membership organisation. CODAR shows their planning strategy More
18/10/2006 Executing Peak Performance Reports and White Papers This short discussion by Prof Angus Jenkinson is part two of the discussion begun in the paper Leadership, Change and Peak Performance. Here describes key steps for executing peak performance, principally around understanding and developing a unique value capability of the organisation. More
28/03/2008 Forum for the Future Reports and White Papers The mission of Forum for the Future is to accelerate the building of a sustainable way of life,taking a positive,solutions-oriented approach. Sustainability must be an element of integrated marketing More
04/08/2005 Guidant has been investing in its most important comms medium Case Studies When your sales people are the top medium, the brand manager should think about coaching as a communications enhancement tool More
04/08/2005 Harley don't just integrate comms, they integrate the business Case Studies Legendary Harley Davidson have built their brand performance on company-wide integrated marketing More
01/04/2005 Harley-Davidson: Organisation Led Integrated Marketing Case Studies Anyone literate in Marketing is likely to respect the marketing achievement of Harley-Davidson in its marketing transformation from a no-hoper to one of the great brands of the Western world: an achievement that began not with agencies but with employees. $100 invested in Harley stock in 1986 was worth slightly more than $7,000 by the end of 1998 and the company continues to succeed. This was achieved by a revolution across the organisation centred everyone on re-invigorating the brand and its promise of value. More
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