The Centre for Integrated Marketing is based at the University of Bedfordshire at Putteridge Bury, near Luton. however, if you wish to post material to Angus Jenkinson please contact Angus direct.
Telephone: +44 845 6588856
University website: http://www.beds.ac.uk/
Stepping Stones Consultancy LtdWebsite of Angus Jenkinson's consultancy company. This contains more information on tools and techniques that have been applied with clients.
Open PlanningFeaturing the findings of the Media Neutral Planning Best Practice Group on communication planning process, tools and recommendations. This is relevant to MNP, IMC, CRM and other 360 degree communications practitioners. This important research project was led by Angus Jenkinson and Prof Kevin Bishop of the Centre. Prof Bishop is also head of IBM.com Europe.
University of BedfordshireMain site for the University
The Marketing SocietyA leading society for senior marketers
Can brands save the world?Richard Reed, co-founder of innocent argues that brands should not be trying to save the world
The Advertising AssociationTrade organisation
Brand RepublicTakes you into a search at Brand Republic on Jenkinson
Brand Republic and Integrated MarketingTakes you into a search a brand Republic on integrated marketing
Google Trends on Integrated MarketingIntegrated marketing suddenly arrives in 2004, then it has peaks and troughs until 2006 and then a fairly steady but minor decline rate. So what is the new buzzword then? Well, IMC is on a steady if volatile upward trend Integrated marketing is most popular in Pakistan, and USA is not among the top 10 regions. Interestingly, there are more searchers in Ireland than the USA or anywhere else in Europe. And it gets equally excited about IMC. What are those people in Ireland doing? Singapore is the capital of integrated marketing with New York dragging after Chicago at number 10. What does this prove? http://www.google.com/trends?q=%22Integrated+marketing%22%2C+imc%2C+integrated+communication&ctab=0&geo=all&date=all&sort=0
Wikipedia on Integrated MarketingWikipedia is the free encyclopedia. It has a useful page on integrated marketing and a growing number of links.
Angus Jenkinson's blogWhat it says on the tin
Paper on peak performance and value edge by JenkinsonTouch markets require peak performance to maintain a value edge. The challenge is to maintain differentiation and value for customers. This paper by Angus Jenkinson explains how and also describes Stellar.
KB49KB49 was the first user of CODAR, a new planning tool that the Centre was involved in developing and testing.
Institute of Direct MarketingThe Centre has partnered with the IDM, which focuses on one-to-one and interactive techniques
D&ADWe worked with D&AD on concepts of integration and design. This is a useful site for learning about the best of both. And a major award centre
BRANDZIf you have access to the WPP Brandz tool, this is the link. Brandz is an important resource for understanding the performance of brands and the effects of customer loyalty.
British Household Panel Survey datasetsImportant historic archives
National Statistics OfficesSCORUS is a portal for data in many countries
Google NewsCustomise your news (add integrated marketing as a search term for example)
Journal of Direct, Data and Digital Marketing PracticePapers, case histories and updates
Lean - a source of introductory materiaNot pretty, but functional
Overview: Ethnography, Observational Research, and Narrative InquiryA good overview of these research techniques
RAB - the radio knowledge sourceTips, case studies and statistics
Chartered Institute of Marketing Knowledge HubThis is the case study page
Bibliophile? Check this glossaryGives information about various book terms
Need a photographer?And you can find Angus Jenkinson as one of them! http://www.london-photographic-awards.com/frame2.php?p=directory/search.php
ADVERTISING AGENCIESCentral London portal
Home of the Marketing SocietyArguably the most important trade group of senior marketers in the UK
Another book by Angus JenkinsonJust to demonstrate versatility! From Stress to Serenity, is not just for those feeling stress or but also for personal development through understanding the coding of stress
ICG - a major financial services groupAnd one of the earlier users of Stellar that we researched. It was used to develop the strategy and identity as well as communicaitons collateral
GNOD - a brilliant way of showing relationshipsTake a look at this fascinating tool as a way of showing brand or segment relationships
The classics online - a digital libraryNowt to do with marketing (or is it about new pricing models and CSR?)
AA route guideWe wrote a case study on this great tool - it shows the fusion of service, product and communication in profound ways. You can find it on the Centre documents page - search on AA - a new mix of value
Adforum - a source of 60,000 ads from around the world
Another collection of useful linksMostly ad related, and others
Prof Merlin Stone on media neutral planningMerlin cites research by the Centre, saying that while management thinking, marketing technology and perhaps even marketing planning has moved pretty quickly in the areas of media and channel productivity in the last few years, practice has moved ahead only in a few companies
Integrated marketing linksAnother series of links on Integrated Marketing developed by Professor Sivaraman Swaminathan in a social network project
Mashable: How to manage all your social network identitiesYour probably have a number of social media websites. Facebook, Twitter, Flickr, and YouTube etc: you could have several dozen social media profiles, half of them using a really old profile.
Wikipedia: major active social networking websitesA list of major active social networking websites;
Megite - tracks current online news trendsHas multiple tracks - link takes to business
Stumble - recommended sitesRecommended Sites from >8,261,869 members (Sept 2009)
Leadbetter's ideas and book on collective learningWe Think published in March 2008 is an exploration of what that will mean for our culture, the way we work, government, science and business.
Academia.com profile of Angus Jenkinson and CentreThis is a Web 2.0 site for academics
Institutional theory on WikipediaInstitutional theory focuses on the deeper and more resilient aspects of social structure. It considers the processes by which structures, including schemas, rules, norms, and routines, become established as authoritative guidelines for social behavior. Different components of institutional theory explain how these elements are created, diffused, adopted, and adapted over space and time; and how they fall into decline and disuse. This has relevance for Integrated Marketing
The IDM Diploma in Integrated Marketing CommunicationsDeveloped by the Centre for Integrated Marketing for the IDM. According to Don Schultz, Professor of Integrated Marketing Communications at Northwestern University in Chicago and the globally-acknowledged founding father of IMC, endorsed the new IDM Diploma: "The customer can now seek out a myriad of products, services and suppliers via a multitude of communication channels. As a result, every marketer, every agency now faces the 'integration challenge'. They must learn a new approach that aligns, combines and integrates every form of communication."
Useful explanations on IMCThis section explores how Integrated Marketing Communication applies to large and small organizations alike with the goal of coordinating the elements of the Marketing Communication Mix to the best effect. Integrated Sales and Marketing means two things: the various Marketing Communication Elements you employ should (a) deliver the same message and (b) create maximum marketing effect through synergy. The discussions cover these aspects in greater detail as well as provide further definition and guidance around IMC
Crowdsourcing on WikipediaCrowdsourcing is a new concept of taking tasks traditionally performed by an employee or contractor, and outsourcing it to an undefined, generally large group of people or community in the form of an open call, e.g. to carry out a design task
World Advertising Research Centre - WARCWARC provides access to articles and case studies concerning a wide range of advertising, marketing, media and research subjects
AMA - American Marketing Association: Resource libraryMarketing and advertising articles and tips, firms, careers etc.
AMA DictionaryWhether you're looking for an obscure phrase or your basic marketing definition, the AMA Dictionary has it all! Originating from the print version in 1995, we're always adding new terms to keep marketers up to date in the ever-evolving marketing profession
Integrated marketing ranks as the top concern among client-side marketers, according to an ANA pollFor the second year in a row, integrated marketing ranks as the top concern among client-side marketers, according to an ANA poll. The development of new communications and the evolution of traditional communications have shifted power from the marketer to the consumer. This shift has created enormous opportunities, providing marketers with the ability to better target their customers. However, the explosion of choice has also complicated the lives and practices of marketers, creating massive challenges for effective integration.
WARC - IMC papers and casesMarketing strategy: Integrated marketing, integrated marketing communications