Contact

The Centre for Integrated Marketing is based at the University of Bedfordshire at Putteridge Bury, near Luton. however, if you wish to post material to Angus Jenkinson please contact Prof Jenkinson direct.

Professor Angus Jenkinson
mailto:angus.jenkinson@beds.ac.uk
Telephone: +44 845 6588856

University website: http://www.beds.ac.uk/

 

Useful Links

Stepping Stones Consultancy Ltd Website of Angus Jenkinson's consultancy company. This contains more information on tools and techniques that have been applied with clients. htttp://www.stepping-stones.org

Open Planning Featuring the findings of the Media Neutral Planning Best Practice Group on communication planning process, tools and recommendations. This is relevant to MNP, IMC, CRM and other 360 degree communications practitioners. This important research project was led by Angus Jenkinson and Prof Kevin Bishop of the Centre. Prof Bishop is also head of IBM.com Europe. htttp://www.cfim.co.uk

University of Bedfordshire Main site for the University http://www.beds.ac.uk

The Marketing Society A leading society for senior marketers http://www.marketing-society.org.uk/Pages/default.aspx

Can brands save the world? Richard Reed, co-founder of innocent argues that brands should not be trying to save the world htttp://www.marketing-society.org.uk/inspire/InterestingArticles/Pages/CANBRANDSSAVETHEWORLD.aspx

The Advertising Association Trade organisation htttp://www.adassoc.org.uk

Brand Republic Takes you into a search at Brand Republic on Jenkinson htttp://www.brandrepublic.com/search/index.cfm?fuseaction=BR.Search.Results&bAdvancedSearch=true&sSearchPhrase=%22angus+jenkinson%22

Brand Republic and Integrated Marketing Takes you into a search a brand Republic on integrated marketing http://www.brandrepublic.com/Search/index.cfm?fuseaction=BR.Search.Results&betaFuseaction=BR.Search.Results.Beta&bIsNewSearch=true&betaURL=%2Fsearchbeta%2Findex.cfm&jobSearchURL=http%3A%2F%2Fjobs.brandrepublic.com%2Fjobs%2F%3Fkeyword%3D&sSearchPhrase=%22

Google Trends on Integrated Marketing Integrated marketing suddenly arrives in 2004, then it has peaks and troughs until 2006 and then a fairly steady but minor decline rate. So what is the new buzzword then? Well, IMC is on a steady if volatile upward trend Integrated marketing is most popular in Pakistan, and USA is not among the top 10 regions. Interestingly, there are more searchers in Ireland than the USA or anywhere else in Europe. And it gets equally excited about IMC. What are those people in Ireland doing? Singapore is the capital of integrated marketing with New York dragging after Chicago at number 10. What does this prove? http://www.google.com/trends?q=%22Integrated+marketing%22%2C+imc%2C+integrated+communication&ctab=0&geo=all&date=all&sort=0 http://www.google.com/trends?q=%22Integrated+marketing%22

Wikipedia on Integrated Marketing Wikipedia is the free encyclopedia. It has a useful page on integrated marketing and a growing number of links. http://en.wikipedia.org/wiki/Integrated_marketing

Angus Jenkinson's blog What it says on the tin http://www.stepping-stones.org/Blog

Paper on peak performance and value edge by Jenkinson Touch markets require peak performance to maintain a value edge. The challenge is to maintain differentiation and value for customers. This paper by Angus Jenkinson explains how and also describes Stellar. http://www.nxtbook.com/nxteu/Xplor/eviews_200907/#/8

KB49 KB49 was the first user of CODAR, a new planning tool that the Centre was involved in developing and testing. http://www.kb49.com/index.php

Institute of Direct Marketing The Centre has partnered with the IDM, which focuses on one-to-one and interactive techniques http://www.theidm.com

D&AD We worked with D&AD on concepts of integration and design. This is a useful site for learning about the best of both. And a major award centre http://www.dandad.org/

BRANDZ If you have access to the WPP Brandz tool, this is the link. Brandz is an important resource for understanding the performance of brands and the effects of customer loyalty. www.brandz.co.uk

British Household Panel Survey datasets Important historic archives http://www.data-archive.ac.uk/findingData/bhpsTitles.asp

National Statistics Offices SCORUS is a portal for data in many countries http://www.busmgt.ulst.ac.uk/scorus/index.php?module=pagemaster&PAGE_user_op=view_page&PAGE_id=7&MMN_position=20:20

Google News Customise your news (add integrated marketing as a search term for example) http://news.google.co.uk/nwshp?ned=uk

Journal of Direct, Data and Digital Marketing Practice Papers, case histories and updates http://www.theidm.com/index.cfm?fuseaction=contentDisplay.&chn=3&tpc=18&stp=53

Lean - a source of introductory materia Not pretty, but functional http://www.beyondlean.info/

Overview: Ethnography, Observational Research, and Narrative Inquiry A good overview of these research techniques http://writing.colostate.edu/guides/research/observe/

RAB - the radio knowledge source Tips, case studies and statistics http://www.rab.co.uk/rab2004/news.aspx

Chartered Institute of Marketing Knowledge Hub This is the case study page http://www.cim.co.uk/cim/ser/html/infCas.cfm

Bibliophile? Check this glossary Gives information about various book terms http://www.usedbookcentral.com/glossary.html

Need a photographer? And you can find Angus Jenkinson as one of them! http://www.london-photographic-awards.com/frame2.php?p=directory/search.php http://www.london-photographic-awards.com/

ADVERTISING AGENCIES Central London portal http://www.mch.co.uk/centrallondon/advertisingagencies.shtml

Home of the Marketing Society Arguably the most important trade group of senior marketers in the UK http://www.marketing-society.org.uk/main.asp?page=home

Another book by Angus Jenkinson Just to demonstrate versatility! From Stress to Serenity, is not just for those feeling stress or but also for personal development through understanding the coding of stress http://www.fromstresstoserenity.com/

ICG - a major financial services group And one of the earlier users of Stellar that we researched. It was used to develop the strategy and identity as well as communicaitons collateral http://www.icgplc.com/

GNOD - a brilliant way of showing relationships Take a look at this fascinating tool as a way of showing brand or segment relationships http://www.gnod.net/

The classics online - a digital library Nowt to do with marketing (or is it about new pricing models and CSR?) http://www.perseus.tufts.edu/

AA route guide We wrote a case study on this great tool - it shows the fusion of service, product and communication in profound ways. You can find it on the Centre documents page - search on AA - a new mix of value http://www.theaa.com/travelwatch/planner_main.jsp

Adforum - a source of 60,000 ads from around the world http://www.adforum.com/adfolio/home.asp

Another collection of useful links Mostly ad related, and others http://www.adforum.com/adresources/adlinks/adlinks_search.asp

Prof Merlin Stone on media neutral planning Merlin cites research by the Centre, saying that while management thinking, marketing technology and perhaps even marketing planning has moved pretty quickly in the areas of media and channel productivity in the last few years, practice has moved ahead only in a few companies http://www.wnim.com/archive/issue2504/crm.htm

Integrated marketing links Another series of links on Integrated Marketing developed by Professor Sivaraman Swaminathan in a social network project http://customer-marketing-swicki.eurekster.com/Integrated+Marketing/

Mashable: How to manage all your social network identities Your probably have a number of social media websites. Facebook, Twitter, Flickr, and YouTube etc: you could have several dozen social media profiles, half of them using a really old profile. http://mashable.com/2009/03/07/manage-multiple-profiles/

Wikipedia: major active social networking websites A list of major active social networking websites; http://en.wikipedia.org/wiki/List_of_social_networking_websites

Megite - tracks current online news trends Has multiple tracks - link takes to business http://www.megite.com/business

Stumble - recommended sites Recommended Sites from >8,261,869 members (Sept 2009) http://www.stumbleupon.com/

Leadbetter's ideas and book on collective learning We Think published in March 2008 is an exploration of what that will mean for our culture, the way we work, government, science and business. http://www.charlesleadbeater.net/orange-buttons/we-think.aspx

Academia.com profile of Angus Jenkinson and Centre This is a Web 2.0 site for academics http://beds.academia.edu/AngusJenkinson

Institutional theory on Wikipedia Institutional theory focuses on the deeper and more resilient aspects of social structure. It considers the processes by which structures, including schemas, rules, norms, and routines, become established as authoritative guidelines for social behavior. Different components of institutional theory explain how these elements are created, diffused, adopted, and adapted over space and time; and how they fall into decline and disuse. This has relevance for Integrated Marketing http://en.wikipedia.org/wiki/Institutional_theory

The IDM Diploma in Integrated Marketing Communications Developed by the Centre for Integrated Marketing for the IDM. According to Don Schultz, Professor of Integrated Marketing Communications at Northwestern University in Chicago and the globally-acknowledged founding father of IMC, endorsed the new IDM Diploma: "The customer can now seek out a myriad of products, services and suppliers via a multitude of communication channels. As a result, every marketer, every agency now faces the 'integration challenge'. They must learn a new approach that aligns, combines and integrates every form of communication." http://www.theidm.com/qualifications/integrated-marketing-communications-imc/

Useful explanations on IMC This section explores how Integrated Marketing Communication applies to large and small organizations alike with the goal of coordinating the elements of the Marketing Communication Mix to the best effect. Integrated Sales and Marketing means two things: the various Marketing Communication Elements you employ should (a) deliver the same message and (b) create maximum marketing effect through synergy. The discussions cover these aspects in greater detail as well as provide further definition and guidance around IMC http://www.sales-and-marketing-for-you.com/integrated-marketing-communication.html

Crowdsourcing on Wikipedia Crowdsourcing is a new concept of taking tasks traditionally performed by an employee or contractor, and outsourcing it to an undefined, generally large group of people or community in the form of an open call, e.g. to carry out a design task http://en.wikipedia.org/wiki/Crowdsourcing

World Advertising Research Centre - WARC WARC provides access to articles and case studies concerning a wide range of advertising, marketing, media and research subjects http://www.warc.com/

AMA - American Marketing Association: Resource library Marketing and advertising articles and tips, firms, careers etc. http://www.marketingpower.com/ResourceLibrary/Pages/default.aspx

AMA Dictionary Whether you're looking for an obscure phrase or your basic marketing definition, the AMA Dictionary has it all! Originating from the print version in 1995, we're always adding new terms to keep marketers up to date in the ever-evolving marketing profession http://www.marketingpower.com/_layouts/Dictionary.aspx

Integrated marketing ranks as the top concern among client-side marketers, according to an ANA poll For the second year in a row, integrated marketing ranks as the top concern among client-side marketers, according to an ANA poll. The development of new communications and the evolution of traditional communications have shifted power from the marketer to the consumer. This shift has created enormous opportunities, providing marketers with the ability to better target their customers. However, the explosion of choice has also complicated the lives and practices of marketers, creating massive challenges for effective integration. http://www.ana.net/committees/comminfo/IMC

WARC - IMC papers and cases Marketing strategy: Integrated marketing, integrated marketing communications http://www.warc.com/LandingPages/Generic/Results.asp?Ref=492

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